Originally Posted by
Cap'nSmurfs
I like it!
Being real for a second, this seems to be aimed squarely at the (large and growing) board gaming (including things like card and roleplaying games) crowd. Age of Sigmar seems to be much more about having fun battles with your mates than anything more serious than that. Which appeals to me immensely - I know others will have the opposite reaction, and you're not wrong to do so. We have different tastes and this definitely isn't aimed at the people who like tournaments, rigorous number-crunching and list-building. Which is a shame even for a player like me - that was a big appeal of Warhammer (even over 40k). I honestly don't think this is a bad orientation for this product at all, though. They want to get new people playing, they want to tap into the board-gaming renaissance we're undergoing. They want to get outside the "core" wargaming market. I think Age of Sigmar stands a good chance of doing so.
As Tom Walton (GW figure designer) said on twitter, it's not just for Warhammer fans, it's for everybody.
Oh and they've just made the entire ruleset, including rules for every model, available entirely for free. For free. GW. F r e e.