Originally Posted by
Brass Scorpion
GW stores were understocked just like everyone else. My local GW store had a fraction of the usual stock for a new release. Instead of getting a case of Codex books to sell they had only about a dozen. The store lost thousands of dollars in sales this weekend from being understocked. All the new models were gone shortly after opening on Saturday and even some of the older existing models sold out too. Advance Orders were so big they ate up a huge chunk of what would have been shelf stock for stores on release day and with only a week between advance orders and release day GW had little time to make up the difference. The guy in Nottingham HQ who did the sales projections for this release may find himself sacked, he or she messed up big time.
This demonstrates really clearly why a one week period between advance orders and release day can be a terribly bad thing for GW, their stores and their independent sellers.