Originally Posted by
Caitsidhe
My view is the same it has been for the last four years. Games Workshop has lost its way. It started as a company that makes GAMES. It is right there in the name. They were partnered with another company that made models. They took Citadel in and started making the models themselves. While there will always be a percentage of their customers who do buy merely because they enjoy modeling, the only real growth potential is in those who play the game. There will always be more gamers than pure hobby fanatics. In fact the numbers of those who play the game as their primary motivation probably doubles or triples (or more) the other side. Then there are those that do both.
From a marketing standpoint, they needed clean, balanced rules. A solid rule set serves both the purely competitive gamers and the casual gamer. In short, those who enjoy games want one where their input matters. Those who don't care about the game's outcome aren't affected one way or the other by having balance. It is thus, the only logical choice, to do the balanced system which doesn't lose you any customers. Games Workshop did the opposite. They have been systematically making their games worse. They are reaping exactly what they have sown. They want to define themselves not as a game company anymore. It is delusional, but that is what they want to do.