Whilst I agree with the general view that the statements are not the greatest, and are sometimes contradictory, it is my new year's resolution to be less cynical so here are a couple of counterpoints:
1) GW is genuinely a hybrid manufacturing/retail operation in that they produce their own product and then sell it. Imagine which is more credible:
i) a GW that sells its models wholesale with no dedicated stores of its own
ii) a GW that doesn't make any Warhammer/40K models of its own, but sells other people's stuff.
The manufacturing process doesn't really change year to year so naturally there is more news on the retail front.
2) Concentrating on your core competencies (i.e. the warhammer universe) is solid tactics in a recession, they were already spreading themselves a bit thin with LotR releases so there is no incentive to make any historical figures, where they have no expertise and there is already a separate market.
And a couple of points where I definitely agree:
1) To claim that they are insulated from the recession affecting most customer retail operations is either naive or disingenuous, all non-essential discretionary spending (and let's face it, its hard to imagine much that's less essential) is under pressure right now, so of course they are having trouble keeping sales up.
2) Their dividend comments are all over the place and whilst I think I know what they are trying to say, that they're happy that they're able to pay a dividend but investors shouldn't expect it to be stable or recurring, it's not really a model of clear and concise communication.
On price rises:
Has anyone done any long term analysis of where prices were 5 or 10 years ago? Even with straight inflation of 2-5% a year, prices are going to go up. For example, assume a really simple scenario where inflation is 3% for 10 years on a £20 product, that would lead to a current price of about £27.
Obviously there are some big variations, particularly the metal models, but the core plastic kits don't seem to be running way ahead of this in general.