It was a few years ago, but I saw Scrabble being played on ESPN. SCRABBLE.
Now, it might have been ESPN 3, but if something as boring as Golf can be on ESPN, and even Scrabble, why not war gaming? 40k is the big boy, so it lends itself. And come on, when was the last time anyone saw a football game that didn't have a billion cartoon graphics and overlays and just showed people playing?
No really. Pre-game showing off the board. Player intros and bios, model spotlight [My best painted item is...].
The game could have those same graphic squiggles and overlays and whatnot. What say you?