Perhaps I didn't make the context clear enough? No one plays it at the local store in my neck of the woods anymore, no one. The manager gets interest in it every so often, but when people learn no one shows up to the game night when priority is still given to whfb, else tables are open to anything they lose interest fast.
Of the 19 people that used to play it, three are now full time 40k, five are wm/h, two are FoW, one is full time into chess, three are a mix of two or more games, one I know quit the hobby completely, one is into CCG's, and the last three I have no idea.