It's the total let down that would get me.
I'll spare any kind of detail, let alone detailed details, but when something has been built up like that, and it's anything but.....heartbroken.
Hence when I actually have the gumption to chat up a lass and things start going very well, I'll be coy about the details. Then if I meet or exceed expectations, it's a pleasant surprise!
So like Civil War. It's got serious pedigree, especially following on from Winter Solider, but also something to prove, following on from the very very mildly disappointing Age of Ultron. Yet any hype has been fairly modest, at least so far. It's getting good reviews, but I still may not take to it. But as it hasn't bigged itself up nor bragged much, then fair enough.