Everything I've seen has been more of a "if you post pics on our website, they should be our minis", which I totally understand.
The other nice thing is that FoW tends to be fan run, so players are more understanding. You don't find GW-only stores, where everything has to be GW. That attitude is actually part of why I've turned my back on GW - I was told by a store employee that I couldn't play my army there because my minis were older out-of-print marines. He said "if we can't sell it off the shelf, you can't use it". Eff that.