GW produces a luxury that I love. They stay in business because they are profitable. They would fold if they weren't. So, the way I see it is simple: GW makes money and keeps selling me my luxury goods. I am not uncomfortable with this equation. If they ever raise prices too high I'll stop paying them. So, bully for GW and their making a good old fashioned profit. I appreciate that they are there to sell me my plastic crack. Bring on the price increase! Bring on the profits! Bring on my models! Cheers!