So... what you're saying is that they're following trends with pretty much every other industry?
How Much things cost in 2000 --> 2012
Average Cost of new house $134,150.00 -->$291,200 = 117% increase
Cost of a gallon of Gas $1.26 --> $3.79 = 200% increase
US Postage Stamp 33 cents --> 42 cents = 27% increase
1 LB of Bacon $2.97 --> $4.55 = 53% increase
Ground Coffee per IB $3.44 --> $6.99 = 103% increase
Gallon of Milk $1.88 --> $2.89 = 54% increase
So...it's not a GW exclusive thing.