So...I play as the Space Marines. Only the Space Marines. Always the Space Marines. Fanatical devotion to the preservation of mankind is my thing, and I really love the heroic Spartan-like warriors of the Imperium of Man.
Bottom line. The elite armies, ones like the Space Marines, are suffering in the current GW climate. Why? Because of the newfound joys of horde armies.
In the newest Tyranid rumours, they are saying that gaunts are going to be 3 points each and come stock Without Number. In the new Guard codex, guardsmen are dirt cheap and can field high-damage output weaponry on their transports en masse -- I have a friend whose HALF of a tournament list has more tanks on it than me and my partner's entire 2500 points does. The ork codex is another offender, with very cheap toughness 4 bodies that put out a horrendous amount of attacks on the charge.
GW seems to have picked up on the idea that horde armies are money in the bank as people go out and triple their basic model counts at stores in order to max out their three or four troop choices to the 100 models their updates are granting instead of the 40 they had before.
On the other side of the fence, the elite low model count armies are getting more expensive and are being granted outrageous abilities to compensate (things like Sternguard ammo, THSS Termies, and the whole Space Wolf codex). The thing is, it really isn't working, and the scale is very off.
Personally I am a bit upset. Surely GW realizes there is money to be made if, say, the cost of a basic marine was lowered. Then I too would be going out to buffer my force with new models. I would still be an elite minimal force, but my model count would be scaling up slightly, versus these massive horde armies. Instead they are trying to balance it by giving us things like the Jaws of the World Wolf power. I know it might seem like senseless pissing and crying but I am just upset that we are not seeing the same sort of balancing trends the horde guys are. I would rather have 65 marines on the table instead of 50, than something stupidly powerful on a one-trick pony 300-point super model.
The Wolves will at least feel correct, in that they will be total badasses. Other elite armies do not feel right, however; Chaos, other SMs, Necrons...none of them feel like their lore conveys they should. The new game paradigm bodes well for later updates -- the idea of T6 Slow and Purposeful Necron Troops does not seem so unlikely anymore, for example. This would be much better and more realistic to the fluff then, say, giving them an HQ that twin-links their gauss weapons. Unfortunately the latter is more likely; GW seems to think having us spend 20 dollars on a new HQ model with an uber-move is the only way to make money off of elite armies.
When the new Tyranids land, they will be able to field some terrifying numbers. For the cost of one naked tactical squad in the current Space Marine codex, you will be able to field 60 Without Number Gaunts. Now of course we don't know how the rumours will play out fully, but ultimately...this is madness. In Warhammer 40k, you can only use a single squad to perform a singular action (attacking another unit, for example). How on earth is an Elite army supposed to stop a list that can take this many models, even at Toughness 2?
What are the answers? What can be done to bring Elite armies in line with the newfound superhordes that seem to be mounting in force on all sides?
[Disclaimer: This was more of an editorial than a post, I just felt like sharing my opinions on the current meta game.]