Going from forum to forum, and reading the latest from Brent, it seems that opinions on this edition are broken in to dividing parties still.
You have those that want a more competitive game design, that allows for tourney play. Another way of describing such a design would be to make the game professional, those that play to win and play the most competitive lists and/or armies.
Then you have those that play for the sake of enjoying a game, win or lose. So called fluff players etc. These could also be called amateur gamers, as they are unlikely to get involved in tourneys and have more unconventional lists.
The company that makes the game has come out in favour of amateur play over professional play time and again, and such direction is emphasized in this edition. Personally it is a move that I appreciate, as professionalism has consumed many games and sports already, and all it does is take the game away from those that just want to have fun with it.
There are many other games that simulate warfare that are played professionally, let this game alone and enjoy it for what it is.