Yeah, all of these have a level of bling and mutation outshining even the most converted of my Chaos Lords ;o; First chaos marine models I want to just buy and paint just as they are out of the box, no conversions I can think of to really step those up.
Maybe that's why they're all Chosen and Lords - if they passed these guys off as standard Chaos Marines, who'd buy the current plastic box? :P
I'm buying the hell out of these, might relegate my current chaos marines to being mercenary allies to a force built around these chaps.
Edit: Must... not... start Deathwing army. ;o;