But they sell them as part of a game. The word "Game" is used all over the place, it's in their title, their print media mentions playing. The run demo games, showing customers how to play.
Whilst the this is not a toy exists, I think it's only justification is as defence for injury suits caused by young children, and that they'd need to implement the [URL="http://en.wikipedia.org/wiki/Chewbacca_defense"]Chewbacca[/URL] defence to get anyone to accept that they are art and not toys.