No it doesn't it suggests they've passed it. As there's a point were you will make far more through volume sales at a lower price point, eg minecraft and terraria when they were at a reduced price on steam, sales were reported to have gone up tenfold but they weren't a tenth of the price, -> more profit.
I'd respectfully suggest that's a translation issue, and he probably means the average is artificially skewed by a small pool of high earners.