Meh. Weirder things have been done by weirder people.
Although coming from a family of gingers who tend towards the portly I'm safe in thinking this will never happen to me.
Read the lego article, and the comments below it.
I think that it may have missed the point somewhat, these kits are the result of market research to EXPAND lego's market.
They already had the girls who wanted non-pink lego that wasn't about cake. Now they have the pink cake likers too. That same range has female characters who've built their own tree-house, who play electric guitar in a band, and who stay behind at school to do science. Noticing a theme here? It's broad spectrum.
Frankly I'm more let down that they have the creativity free action figure style kits like hero-factory.