When I make Fantasy lists, I find myself shying away from pouring too many points into my lords and heroes. I mean, they're cool and all. I don't mind putting the points into them to get the effects I want. For example, if I want a carnosaur in my list, I'll spend the points to give my oldblood or scar-veteran a carnosaur! If I need to combine Loremaster, Ethereal, and something else on my Slann to get off some awesome combo, I'll do it. The same goes, as I contemplate Vampire Counts, for my vampires and necromancers.
It's when it comes to tons of magical items, and piles of upgrades... I just don't get it. I'd rather have more of that juicy cavalry unit than an extra +1 Strength on what's already a decent combat hero.
So, am I basically doing this right - give the lords and heroes what they need to do their jobs, but keep it simple - or am I missing out?