So by that logic, Tyranids are a sure fire seller whatever month they release them in, where Hobbit releases will struggle and so it is best to capitalise on the excitement of the film to boost those sales. Which is what they have done and what I said they would do all along because it is common sense. They would never do two big releases in the same month as it reduces sales on both releases and there's probably some contractual agreement which stops them putting out anything else alongside big hobbit releases.