It's time to be honest here. I want you to look at your hobby budget, price some of the things you want to buy and answer the poll.
If GW wants to get people like YOU buying much more regularly and starting new armies what should they do in the next 6 months?
Prices are good - GW is costed properly for their quality now. They should focus on even higher quality to pull ahead from any competition.
Lower Prices 10% - GW is slightly overcosted now. It's not too bad and a small reductions would increase sales substantially.
Lower Prices 20% - GW is moderatly overcosted now. It's pretty bad and it will take a notable change to turn things around.
Lower Prices 30% - GW is severely overcosted now. GW is killing itself with their prices and needs to act decisively to turn things around.
Remember to compare their costs to the competition that mosts interests you.
VOTE!