If you look at it like this.. a new player is interested in.. let's say.. Beastmen.. and wants to add some Minotaurs. Currently, without resorting to outside means (ie bits stores etc), the only way to acquire them is by buying 3 at $47. Granted, that's not as bad as having to sink $70 into Hive Guard.. but it's still an obstacle. Yes, this is a luxury hobby but previously (when I entered this hobby) you could ease into it with single blisters.