There is a video of the first of the new simplified transformation bots:
They might just be for the movie tie in ranges and some of the other ranges, not all of them. Speaking of ranges if you haven't been following the Transformers toys avidly you might not be aware of the Masterpiece range. The principle behind it is 'What if G1 toys were made to the highest standard today' so for Starscream you have his G1 toy:
Turned into this:
Not cheap though, they seem to range from 60-250USD depending on the size.