What is the ball park of reasonable? For me and my circumstances they are reasonable, they may not be for everyone and I accept that. Certainly I would wish for lower prices, after all that's more plastic for the pound!
GW profit is 13% on each model. Is that unreasonable?
Consider popcorn from the cinema, a mere 1,275%, bottled water 4,000%
[url]http://finance.yahoo.com/news/20-products-giant-markups-115730856.html[/url]
At around 13% that is more inline with the margins on groceries.