So Charistoph, are you suggesting that people are influenced by price?
Just picking some prices off the GW UK website for Imperial units of 10 figures we get
Imperial Guard – Plastic - £18
Imperial Guard – Metal - £20.50 (4 separate units)
Space Marine Tactical Squad – Plastic - £25
Grey Knight Strike Squad – Plastic - £37.50
Battle Sister Squad – Metal - £49.70
And the SM & GK are more points per figure as well. 20 Space Marines worth more than twice the points of 10 sisters costing the same in cash.
Yep, can’t see why that would guide people to certain armies.