And your point is?
the "hobbies aren't cheap" line doesn't mean that people aren't allowed to make an objective decision about the value of the hobby, nor does it provide compelling evidence for why they should not accept alternatives to a hobby that is clearly not within their concept of value for money.
By the same morality that is often used to defend the actions of GW it is within the morality of the consumer to evaluate, decide and act upon what is best for them.
EDIT: And thats not even going into the fallacy that a luxury product should be reserved for only the top percentage spenders of the consumer community.