Games Workshop Retail Rebranding!

[Bigred]

[URL="http://www.dakkadakka.com/dakkaforum/posts/list/618425.page"]via StraightSilver:[/URL]

Hi,

Didn't see this posted elsewhere so not sure if there's already a discussion on it.

Two UK Games Workshop stores appear to have been re-branded (Chiswick and Edinburgh) and are now no longer called "Games Workshop".

They are now simply called "Warhammer" and no longer have the traditional yellow and red lettering on a black background but are branded with "Warhammer" in white on a black background.

For UK residents they look a bit like Waterstone's the bookshop now.

As far as I know these are the only two stores to have done this but does any body know if this will be happening across the chain? And has this happened anywhere outside of the UK?

I guess it makes sense but Games Workshop as a brand has been around in the UK for 30 years or more so a rebranding is a big deal here, but most people do call GW stores the "Warhammer shop" and it will stop people thinking they sell computer games I guess.

Found a pic:

[Zaphod Beeblebrox]

[URL="http://www.dakkadakka.com/dakkaforum/posts/list/618425.page"]via StraightSilver:[/URL]

Hm... I'd do that if I tried to sell the company - or at least would prepare that option

[Solution9]

If anything they are probably doing it to 2 stores as a trial run and see how people react to it.

[Lee D Boosey]

I was in my nearest GW store a few weeks back, in Maidstone
, Kent UK, when I overheard a comment made by the guy in store (not the usual guy mind) who said that "he was glad that they'd bought them out now." Unfortunately, I haven't been back in store since so haven't been able to ask about the comment I'd overheard.

[The Imperial Fist]

It's the perfect time for a new Corporate Identity- change in the big seat, Warhammer World being renovated- if it was going to happen now is the time. And to be fair, if you say "Warhammer" people know what you mean, hobby types or not. The same can't always be said for Games Workshop.

[Stephen 'jasper' Clark]

[URL="http://www.dakkadakka.com/dakkaforum/posts/list/618425.page"]via StraightSilver:[/URL]

Interestingly, the Chiswick store was if I'm not mistaken the first GW store way back when...

[daboarder]

so just like to remind everyone, that as a publibly listed company the shareholders (which includes many hobbyists) MUST be asked about whether they agree to sell their shares (and as such the company) or not. We would know very quickly

[Rob-O]

[url]https://www.facebook.com/GamesWorkshopChiswick[/url]
[URL="https://www.facebook.com/GWEdinburgh?fref=ts"]https://www.facebook.com/GWEdinburgh[/URL]

[The Imperial Fist]

so just like to remind everyone, that as a publibly listed company the shareholders (which includes many hobbyists) MUST be asked about whether they agree to sell their shares (and as such the company) or not. We would know very quickly

Only one person suggested it might have been ;-)

[The Imperial Fist]

"Games Workshop: Edinburgh
9 hours ago
Ok so I see that the web is asking a lot of questions due to the "Warhammer" rebranding we have done, so let me explain.

After almost 26 years here in Edinburgh we have changed the name on the front of the shop.

Nothing else changes, everything we did we will keep doing! Just the name changes.

I'm hopeful that most of you will agree it makes sense, we get called "The Warhammer Shop" ALL THE TIME, so we are joining in!

Its only a trial to see if it makes any difference to us, and its only being done in 3 shops, here, Chiswick and Bath, if we feel like it works it MAY get rolled out one day...but don't expect to see it anywhere else for a long time...so there you go, goodbye Games Workshop Edinburgh...Hello The Warhammer Shop!

I'm interested in your thoughts and reactions if you have any, if so comment away below.

ps. We will still be celebrating our 26th Birthday on 1st November...who says I can't have my cake and eat it!"