Sales down. Yes you can try to spin that by cutting to the bone, trying to blame ephemeral factors, and other funny twists. Sales are still down, again. I am predicting another drop in said sales. As to your being an optimist, don't you kind of have to be? I am interested in your view though. If they are not lowering prices, exactly what dos a reasonable spread of price points mean. Can you explain this cheaper price point Tesco Value range?