GW 2014-2015 Half Year Results

[grimmas]

As much as it pains me to agree with Caitsidhe I doubt they'd set out to deliberately shrink their customer base

They're not, they're trying to get rid of the non buying veterans who are frankly quite obstructive to what they try and do. They'd really rather they went away so they can get new blood in. Trust me it quite startling how negative an effect having the wrong type of vets in your store can be. "Retiring" vets is something that happens.

[Filthy Casual]

When customers are actively detrimental to recruitment, like hardcore WAAC Tournament types are (look at WFB, the reason this died was the refusal of some players to be cool, which led to everyone having to play massive games which stifled take up) getting rid of such elements will have a positive long term effect on sales, short term you'll see a decline but when it becomes much easier to recruit those middle class parents to spend a small fortune on not having to engage with their kids, it pays for itself.

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They're not, they're trying to get rid of the non buying veterans who are frankly quite obstructive to what they try and do. They'd really rather they went away so they can get new blood in. Trust me it quite startling how negative an effect having the wrong type of vets in your store can be. "Retiring" vets is something that happens.

Yep, I believe when a new Manager starts, one of the first things they're supposed to do is get rid of vets. If you ever see someone complain about how a new GW Manager is an arsehole, its probably because that individual is a troublesome veteran who makes recruitment harder.

[Mr Mystery]

That wasn't part of the course I was on....

[Filthy Casual]

That wasn't part of the course I was on....

You must not have been identified as a cleaner then, probably too nice for that

[Mr Mystery]

Or you're misinformed

There's always some element of clean out when a new manager takes over - simply because there's no existing rapport with the customers, and rules relaxed over a period of time are suddenly reinforced.

But, meh. Those most affected tend to be the most highly strung, and I say sod 'em as a general rule when dealing with people.

[grimmas]

When customers are actively detrimental to recruitment, like hardcore WAAC Tournament types are (look at WFB, the reason this died was the refusal of some players to be cool, which led to everyone having to play massive games which stifled take up) getting rid of such elements will have a positive long term effect on sales, short term you'll see a decline but when it becomes much easier to recruit those middle class parents to spend a small fortune on not having to engage with their kids, it pays for itself.

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Yep, I believe when a new Manager starts, one of the first things they're supposed to do is get rid of vets. If you ever see someone complain about how a new GW Manager is an arsehole, its probably because that individual is a troublesome veteran who makes recruitment harder.

It wasn't quite that absolute when I with them. It all depends on how well the store was doing and generally a poor performing store had "bad" veterans and you'd get rid of them, a well performing store you'd probably build on them rather than go for a clean slate. Vets don't like change though so regardless they'd generally not like the new manager, not that I ever cared it's all about the bottom line it is a business after all

I would add its been quite a while since I worked for them but that is very much how it worked then and we were very successful.

[Cutter]

They're not, they're trying to get rid of the non buying veterans who are frankly quite obstructive to what they try and do. They'd really rather they went away so they can get new blood in. Trust me it quite startling how negative an effect having the wrong type of vets in your store can be. "Retiring" vets is something that happens.

A "Veterans are like any other customer. They can be a benefit or a hazard. If it's a benefit, it's not my problem."

B "May I ask a personal question?"

A "Go ahead."

B "Have you ever retired a customer by mistake ?"

Grimmas blinks... hesitates before answering the question.

A "No."

B "But in your position that is a risk."

A TWO HEADED EAGLE flaps around the huge marble office.

[Psychosplodge]

A "Veterans are like any other customer. They can be a benefit or a hazard. If it's a benefit, it's not my problem."

B "May I ask a personal question?"

A "Go ahead."

B "Have you ever retired a customer by mistake ?"

Grimmas blinks... hesitates before answering the question.

A "No."

B "But in your position that is a risk."

A TWO HEADED EAGLE flaps around the huge marble office.

lmao

[Caitsidhe]

If you were half as smart as you thought you were, you'd be dangerous.

Good one. My pillow will be damp with tears in the morning. Keep'em coming. I want a whole pastiche for the weekend get together.

[Path Walker]

Who do you think you're fooling? This conversation is the most in depth human interaction you've had in months.