40K End Times (Plastic Horus Heresy)

[Filthy Casual]

Fewer customers = higher price to recoup investment.

If people are interested in a more complicated game (taking the rumour, which is dodgy as ****, to be true) they are likely to pay more for it, you know, because as you always say, the veterans are the ones with money to spend...

[Psychosplodge]

That's a mental threshold that really makes you stop and think. I bought the Bangles starer on a whim cause it was about £70? iirc, same with the assassin game. But I highly doubt I'd impulse buy a boxset that's passed the £100 barrier. Certainly wouldn't be getting a second like I was considering at the estimated £70-£80 of the last couple of sets.

[Filthy Casual]

For the business, the advantage is, once that barrier is passed increases become easier for the consumer to deal with, we're not smart. Look at how long they resisted the £50 barrier and how once it was done, the price increased pretty rapidly.

I wouldn't put any stock in that rumour at all though, its total guesswork from someone who has spoken to their local GW Manager.

[Psychosplodge]

Possibly, but the third digit is a much bigger mental hurdle, at least seems that way to me.

[Mr Mystery]

"it's going to be a three figure price tag."

Golf clap.

All about the content. If there's pooloads squished in there- decent value.

If it's just ponced up Black Reach type stuff - not so much.

Also - I don't think it's what he thinks it is.....WD is making mention of Zone Mortalis - which chimes with other stuff we've been hearing, suggesting it's either an expansion to 40k (relatively doubtful) or a stand alone game - both of which largely nix the 'vets only, NooB' thing.

[Defenestratus]

All about the content. If there's pooloads squished in there- decent value.

If it's just ponced up Black Reach type stuff - not so much.

Calling a spade a spade here - No matter what GW puts out, you'll find it priced reasonably and will be picking it up as soon as you can.

Okay, wait a minute... The company keeps swearing they're not a game company and gamers are a tiny part of their business

They have *no earthly idea* how much of their customer base are gamers since they proudly claimed in an investors letter that they don't do market research, yet according to the latest news from their shareholders meeting, they claim that 80% of their customers are from collectors and painters, not gamers.

If I were a shareholder, I'd be asking for the hard market analysis data that supports that 80% claim. Otherwise GW is lying to shareholders and could be found guilty of misleading investors.

[Filthy Casual]

Everything I've ever seen (included polls on this forum, for example) shows that 20% whose primary interest in the hobby is about playing the games is about right, most people will do all of it but they're mostly in it for the modelling/painting/collecting/socialising aspect and the game is just something that ties all that together. GW weren't saying that only 20% have every played the game, just that its the primary focus for only about 20% of their customers.

I enjoy playing a game every now and then (I play maybe one or two GW games a month on average) but I'm mainly in it for the painting and collecting an army really.

[Psychosplodge]

I'm a collector for the most part, with the vast majority still bnib/blister...

[Erik Setzer]

The third figure is a hurdle for a lot of people. Given the conversion rate and that they like to tack on extra for the US, we're probably looking at $200 or so. That's going to turn off a lot of people.

It does depend on the box whether some people will get it or not, but those are people who are probably leaning more toward getting it anyway, existing customers who are into the Horus Heresy. If it's a good bit more value than something like Deathstorm or Stormclaw, I'd go for it.

But I'm an outlier. The people who are most likely to buy a boxed set at that price point are people with some serious disposable income who are also into these games, and that's not really a big customer base. It's also harder to push something with that kind of price point through the book stores, toy stores, and hobby stores they're wanting to move into (especially if they insist on not allowing a discount).

But I also don't get the idea that they'd aim this at just veterans. It's mostly Space Marines, their top sellers, the guys who have such wide appeal that they made fantasy versions of them for the fantasy reboot. You'd think that would appeal to a lot of people, and be a good way to introduce people to the hobby. Why limit it, then?

We've had conflicting reports on that, though, so... grains of salt and all that, right?

I did hear through someone I trust that it'll be in November. Nothing really beyond that, unfortunately. Guess we'll see then!

[spagunk]

Can I be both? As in, I collect things with the intention to play at some point?

I mean, I am not going to buy some chaos marines to only sit on my desk. I am going to buy chaos marines with the intention of having my blood angels eradicate heretics with impunity via cubical number generators.