IMO this is what happened to WFB. GW listened to those people and subsequently lost players for that game, players they have yet to recover even 5 years later. Yes, I know there will be people who say WFB is thriving where they are at, but I have to guess they are in the minority based on most of the locations I have seen. If GW decides to go that route with 40K then I have to wonder if the outcome would not be similar. JMO though...