To answer a few concerns.
I have now played 5 games of AoS, relatively small. We've found that not being a bell end balances the game itself. Also, the game is great fun, easy set up, nice strategy in the combat phase, and it is just more interesting to play.
If anything, it plays more like the Hobbit than anything else.
I was talking to the manager about the gold spray, and it is literally just because it is gold. The design team at such a hard time with it, at one point they thought it might have been more viable using actual gold!
Seriously, you guys need to give the game a fair chance before you complain.