Have to agree... This isn't what I want from WFB but then again WFB was basically dead in my area anyhow so they needed something drastic... and hopefully this is 'the' game to bring in a flood of new players. I have serious doubts that's going to happen but who knows.
I'm also going with a wait and see where it goes mentality, although I may wait well beyond September before putting a toe in. I was hoping to be interested enough to hop in out of the gate but so far nothing has me that excited.
On a positive note my 40k Daemon army is now based and ready to play in two game systems! Yay!