The problem is they never bothered to figure out *why* we weren't buying into the existing system, nor did they attempt to ask why new players weren't picking it up. Nothing in this release gives me any confidence they know what they are doing. If their whole premise that they are a model company not a games one were true, wouldn't people have been buying their models in the quantities they expect already? Some of the new WFB figures are fantastic. I *really* think GW don't have a clue that it was the game that helped sell their figures. If that were not the case then it would not have impacted WFB at all and it would not have died the death it apparently has. This is why I don't think AoS will succeed. I could easily be wrong, but if they couldn't attract new players with the old system by fixing it (it existed and was successful for 20+ years before it started failing) then how exactly do they think the new one will be any better?
I will likely give it a try, but as others have mentioned it's not what I want out of a battle game so no matter how good it may turn out to be I doubt I will play it long-term. I have plenty of other skirmish games to occupy my time already.