Age of Sigmar new Products July 11 2015

[Mr Mystery]

TDA - we no see picciepic!

[Tzeentch's Dark Agent]

[url]http://twitter.com/Lady_Atia/status/617367566525333504/photo/1[/url]

[Mr Mystery]

Those are nice! Double handed swordspear things FTW!

[ElectricPaladin]

Still no information on the fate of my lizards...

[40kGamer]

Still no information on the fate of my lizards...

Aren't they just going to keep rolling as the Seraphon?

[ElectricPaladin]

Aren't they just going to keep rolling as the Seraphon?

Maaaaybe? I hope so? But since we know that the old factions are going to get new fluff and new models, and warscrolls we've seen so far might just be for "goodbye and thanks for all the dice" games, there's no way of knowing what the Seraphon are going to actually be like. I mean, considering how different the old Lizardmen models are from the latest ones, I'm concerned about how useful my collection will be, how radical the change will be this time...

[Tzeentch's Dark Agent]

The Lizardmen are the Seraphon, that's their fate. Just get on with it.

Seraphon are hilarious in AoS, they can shred enemy armies. I saw one unit inflict 46 wounds on a 20 man Clanrat unit, suffice it to say, the Skaven died.

[Mr Mystery]

But it's cheating to use lawnmowers.

Unless you're a Dwarf.

[Kirsten]

I do like those sigmarites with bows, and the large swords.

[Erik Setzer]

Mexican Ork posted images on Facebook of the dice cups, template, and the price sheet (full of cringe-worthy text that reads like a marketing intern wrote it at the deadline after playing video games all week).

Stormcast infantry - $50 for 5, or $10 per model
Stormcast character - $33
Spiffy Dice cups - $40
Basic Gaming Template - $33
Expansion book - $74

Now, see, the marketing text makes it read like they're marketing this stuff to children. Or adults who like things being super-silly. But then they price the products at three to four times the price you could get similar products from other companies, acting like they're super-premium products that only serious collectors would want.

If you get the book, cup, and template, that's nearly $150. Would you really want to subject a template that must be made of pure gold and a cup that must be made with the finest leather to such rigorous abuses of gaming? Of course, they aren't made of those materials, but they're priced like they are.

And we already see that if someone doesn't get the starter kit and picks up the models to make an army of 20 Stormcast infantry and 2 heroes (quite small army, but maybe the level AoS is meant to be played?), that's going to set them back $266.

One of Warhammer's failings was that they priced it into obscurity. They're not helping AoS by coming out of the gates with a book priced just like the now-obsolete End Times books that couldn't even keep selling at that price for much larger books despite being basically collector items, and then piling a way overpriced dice cup and template on top of that. Heck, their own former template and counter set for Warhammer was, what, maybe $20? And it had a lot more to it!

They're acting like AoS is some kind of premium product line, but in places they seem to be marketing it to people who wouldn't have that kind of money. And if you're trying to build a new base of customers, why price things in such a way as to become even more niche?

Is AoS just an experiment, where they don't care if it fails or succeeds? Or did someone lose his head? Or are they just trolling, or openly mocking themselves?

I can't figure out any reason to explain this. "Greed" doesn't cover it, because "greed" doesn't mean stupid. And for a new game replacing one that failed because of pricing to come out swinging with the high priced "premium" everything, that's, well, pretty stupid.

I could let the figures slide a bit, because they're comparable to Warmachine's bigger models, but the rest is just insane and feels like no lessons were learned by Warhammer's collapse or the bunches of Thanquol and Archaon hardcovers sitting on shelves.