Yep.

Plus, further thoughts on the purse string theory (lol, I did that myself. Aren't I clevers!)....

Some Kids TV remains pretty dire - such as the hideously over-acted Disney fare....now, parent sits down with kid....enjoys Show A and B, cannot stand C, D or E - kid seems to enjoy all five....

Parent then buys tie ins to A and B, in the hope they can persuade kid to only watch those....moar munneh!