Service at a GW or Maccy-Ds is a bit different to service in Helmand, don't you think? I mean, it's pretty demeaning to your own military service to compare it to a retail job. Apples and oranges, y'know? Until GW puts its employees through months of 'rebuilding' before making them sign documentation accepting the possibility you'll die in their service, then you can't really compare them.
Not to mention the fact that GW managers typically have no clue what's happening in the head office where the real decisions are made, and thus as an example actually kinda undermine your point...