Meh... Not really liking this "attention" as it means I get to pay $33 to replace a book because they won't do errata or anything, and it still won't fix the core problems with the army.
And the idiot-in-charge promising not to lower any prices means there's stuff in the product range that won't sell because it's stupidly priced, while older models still haven't been redone. Seriously, we're still rocking 20 year old buggies and traks, without all the options, and no Deff Koptas, but they add new units that are either expensive and useless, or useful but so excessively expensive that it's much better to just convert your own (unless, like me, you have usable older models).
We're like the Rodney Dangerfield of 40K, which is a low fall from being the old primary foil to the Imperium.