Wait I'm confused...

The mini says this:

DescriptionWEBSTORE EXCLUSIVE
Only available until midnight (UK time) 1st June 2014

This exclusive plastic miniature can only be purchased by entering the unique promotional code that was supplied with the free ‘Space Marine Captain - limited edition, Web Exclusive’ miniature.

This action-ready Captain with plasma pistol, power fist and banner is the second miniature in the two-part Web Exclusive Collection. This Space Marine Captain will never be available again, so don’t miss out on your only opportunity to add this miniature to your collection.
So am I correct in assuming this fairly ordinary looking Captain is not only $30, but "exclusive" and only available to the people who got the earlier web-exclusive Captain?