The problem is that 28mm Heroic scale doesn't really work for anything beyond "skirmish" (squad or platoon) scale. It's a horrible scale for company sized conflicts as a 4'x6' board is pretty much required. You can't play on a typical kitchen table with a typical tournament army. How many people can actually play in their home at all? FoW is 15mm partly for that reason. 28mm is a hobbyist and role player scale, not a large unit wargame scale. I can't take a new system seriously for anything other than skirmish games unless they're coming in at 15mm or 20mm for anything higher tech than the civil war.
Let's not forget that we _can_ separate the game from the models. If the game is just as good played with paper stand ups as with lovingly tended to models, then I say it's worth playing. Otherwise, you're just using it as a showcase for your hobby.