I'm not saying they don't deserve money, I really do enjoy their products and ideas alot, but to be honest they are a dying company. In 5 years 3D printers will put them out unless they do something innovative like sell templates. It's pretty obvious from a financial view they are going for short-term profits and trying to push the financial problems off for a few more years while they can still return with their traditional system.
You know why people don't pirate video games often even when its dead free? Because services like Steam, Humble Bundle, and even Origin make updating/playing the game more convenient. Same thing with Spotify or Netflix. Now I realise GW is a completely different company with manufacturing and R&D they have to pay for, but there is somethings they could do to atleast put more spirit into the hobby. Or atleast improve PR instead of where they are now and have people feel no guilt for buying a off-hand model. Selling several short "codexs" is one thing that isn't improving that view for me personally.
I don't want them to die, I don't want my local GW store to go out of business, but sometimes it has been really hard to buy something just simply because nothing is interesting or have the rules to make it desirable. I think they can bounce back, but they would really have to change.
Also it's really kinda naive to think only the box was made in China and not the model also. Not saying it isn't possible, but really?